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Epic White Paper Movie Trailers
the client
Spirent
the services
Strategy, Video, Copy, Design, Editing
the background
White papers are a proven driver of leads for Spirent Communications. However when interest and leads were down, Spirent’s Connected Devices division was in search of a different approach.
the idea
While reading a white paper sounds excruciatingly boring, the real world applications for the data within those papers were quite interesting. How do we highlight those applications and get people excited to read? Enter a series of “Epic White Paper Movie Trailers.”
the execution
The Refresh team read through dozens upon dozens of pages of highly technical data distilling each paper down to what would ultimately become 60-second movie trailer-style scripts. We worked alongside our trusted production partner to create a series of videos that would get people excited to learn more. The videos were shared across digital, social, email, and at events to drive traffic to landing pages where the papers could be downloaded and leads could be captured.
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Our Work: Epic White Paper Movie Trailersadmin2025-03-12T18:09:59+00:00
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