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Don’t Be an AI Guinea Pig
the client
SEBPO
the services
Strategy, Advertising, Web Design, Social, Graphic Design, Copy
the background
Following the AI boom, SEBPO, one of the nation’s leading business process outsourcing companies, was falling behind their competitors. They had been helping clients automate processes for years, but no one outside their sphere knew about it. So, we set out to change that.
the idea
Unlike their competition who used vague references to AI and automation in their processes, we had specific use cases and case studies to back up our claims. That experience and proof led us to the concept, “Don’t be an AI guinea pig,” instead choose a trusted expert in SEBPO.
the execution
We created a series of ads positioning them as leaders in space. These led back to a modern, tech-inspired landing page that was different in both design and messaging to anything they had ever done before. A thought-leadership white paper and executive summary were created and made available for download (with email capture) with the insights and data used to design a series of infographics and other content. As the company’s first ever 360 campaign, it helped them reimagine the way they market themselves to the industry.
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Our Work: Don’t Be an AI Guinea Pigadmin2025-07-10T17:32:13+00:00
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