White Paper Video Shorts
There’s nothing sexy about a scientific white paper. So when global telecom testing company, Spirent Communications, wanted a cost-effective way to get industry pros to download theirs, they turned to Refresh Advertising. We teamed up with our friends at Silver Style to create a quick series of movie trailer-style promo videos that would get people excited to invest their time. The videos became the cornerstone of their industry communications across their website, social, and email campaigns.