Project Description

Spirent Communications
White Paper Video Shorts

There’s nothing sexy about a scientific white paper. So when global telecom testing company, Spirent Communications, wanted a cost-effective way to get industry pros to download theirs, they turned to Refresh Advertising. We teamed up with our friends at Silver Style to create a quick series of movie trailer-style promo videos that would get people excited to invest their time. The videos became the cornerstone of their industry communications across their website, social, and email campaigns.

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About Refresh Advertising:

Refresh is a top NJ creative advertising agency specializing in content creation and brand storytelling. We combine creative ideas, expert copywriting, and innovative graphic design techniques with the latest technology to create impactful campaigns. In addition to traditional advertising capabilities our in-house production arm, Refresh VR, lets us create immersive advertising experiences with expert 360° photography and video. With these tools we can tackle everything from corporate Google Maps showcases and real estate tours, to immersive 360 brand content and Virtual Reality (VR) advertising for use in headsets like the Oculus Quest and Go. Our 360° content can also be used on YouTube, Facebook, and company websites. Refresh Advertising is centrally located in Holmdel, New Jersey about an hour from both New York City, NY and Philadelphia.