Project Description

Investor’s Bank/Source: NJ Devils Campaign
To announce the new partnership between Investor’s Bank and the NJ Devils, and to promote their new Devils checking account, the client (and their AOR, Source Communications) wanted a memorable TV spot and a campaign that included digital, OOH, radio, and in-branch elements. We worked alongside the agency’s lead ACD to concept, write, and storyboard a range of ideas. The end result was this funny spot produced by Source that stars both the Devil’s mascot and goalie and a campaign that ran for several months across all forms of media.