Project Description

Investor’s Bank/Source: NJ Devils Campaign

To announce the new partnership between Investor’s Bank and the NJ Devils, and to promote their new Devils checking account, the client (and their AOR, Source Communications) wanted a memorable TV spot and a campaign that included digital, OOH, radio, and in-branch elements. We worked alongside the agency’s lead ACD to concept, write, and storyboard a range of ideas. The end result was this funny spot produced by Source that stars both the Devil’s mascot and goalie and a campaign that ran for several months across all forms of media.

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About Refresh Advertising:

Refresh is a top NJ creative advertising agency specializing in content creation and brand storytelling. We combine creative ideas, expert copywriting, and innovative graphic design techniques with the latest technology to create impactful campaigns. In addition to traditional advertising capabilities our in-house production arm, Refresh VR, lets us create immersive advertising experiences with expert 360° photography and video. With these tools we can tackle everything from corporate Google Maps showcases and real estate tours, to immersive 360 brand content and Virtual Reality (VR) advertising for use in headsets like the Oculus Quest and Go. Our 360° content can also be used on YouTube, Facebook, and company websites. Refresh Advertising is centrally located in Holmdel, New Jersey about an hour from both New York City, NY and Philadelphia.