Project Description
The Gathering Shops Virtual Shopping Experience
We teamed up with the gathering shops to give their e-commerce strategy a much needed refresh at a time when foot traffic was virtually non-existent. The environment and products are fully rendered in 3D, inspired by The Gathering Shops brick and mortar location at Bell Works. Syncing seamlessly with their existing e-commerce platform (in this case Shopify), customers are able to browse the immersive 360° space and add items to their cart as they go. The experience is browser-based, so it’s easily accessible via any desktop or mobile device. This curated collection of popup shops provides each brand with a space they can customize and call their own, giving them a much larger presence than they would in a typical retail setting. Interchangeable artwork, featured videos, and other creative elements provide customers with a more flexible, engaging experience and a deeper connection to the brands. When you go virtual, you have limitless space. And limitless space = limitless possibilities