Project Description

The Gathering Shops Virtual Shopping Experience

We teamed up with the gathering shops to give their e-commerce strategy a much needed refresh at a time when foot traffic was virtually non-existent. The environment and products are fully rendered in 3D, inspired by The Gathering Shops brick and mortar location at Bell Works. Syncing seamlessly with their existing e-commerce platform (in this case Shopify), customers are able to browse the immersive 360° space and add items to their cart as they go. The experience is browser-based, so it’s easily accessible via any desktop or mobile device. This curated collection of popup shops provides each brand with a space they can customize and call their own, giving them a much larger presence than they would in a typical retail setting. Interchangeable artwork, featured videos, and other creative elements provide customers with a more flexible, engaging experience and a deeper connection to the brands. When you go virtual, you have limitless space. And limitless space = limitless possibilities

Click here to tour The Gathering Shops in full screen.

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About Refresh Advertising:

Refresh is a top NJ creative advertising agency specializing in content creation, brand storytelling, and designing immersive brand experiences. We combine creative ideas, expert copywriting, and innovative graphic design techniques with the latest technology to create impactful campaigns. In addition to traditional advertising capabilities our in-house production arm, Refresh VR, lets us create immersive advertising experiences with expert 360° photography and video. With these tools we can tackle everything from corporate Google Maps showcases and real estate tours, to immersive 360 brand content and Virtual Reality (VR) advertising for use in headsets like the Oculus Quest and Go. Our 360° content can also be used on YouTube, Facebook, and company websites. Refresh Advertising is centrally located in Holmdel, New Jersey about an hour from both New York City, NY and Philadelphia.