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PROJECT TITLE Test Drive Buddies DESCRIPTION the client Tom's Ford the services Strategy, Video, In-Store Display, TV, Digital, Social, Copy, Design
the background Our relationship with Tom’s began with a Refresh/Silver Style Pictures proof of concept video featuring the new Shelby Mustang. We simply set out to prove that dealer ads didn’t need to be boring. Its success led us to bring the Ford Ranger to life in a way that was different from anything else being done for the dealer market. the idea The Ford Ranger is the ideal truck for the outdoor enthusiast, with innovative rack systems, off-road capabilities, camping attachments, and a range of other features. Combine that with the level of personalized service that made Tom’s a leader in the region, and it brought us to the concept of taking “The Ultimate Test Drive.” the execution The campaign featured a cross promotion with Trek bikes via a local dealer, a giveaway, and a team up with a NJ-based Trek Mountain Biking Team to help produce the hero spot. A :60 and a :30 ad ran on local TV, streaming, and online. The video and giveaway drove traffic to the site and the showroom, and the campaign generated a wealth of additional social content. arrow_back go back
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Making The Audience Do A Double Takeadmin2025-03-03T19:58:37+00:00

PROJECT TITLE Test Drive Buddies DESCRIPTION the client Tom's Ford the services Strategy, Video, In-Store Display, TV, Digital, Social, Copy, Design
the background Our relationship with Tom’s began with a Refresh/Silver Style Pictures proof of concept video featuring the new Shelby Mustang. We simply set out to prove that dealer ads didn’t need to be boring. Its success led us to bring the Ford Ranger to life in a way that was different from anything else being done for the dealer market. the idea The Ford Ranger is the ideal truck for the outdoor enthusiast, with innovative rack systems, off-road capabilities, camping attachments, and a range of other features. Combine that with the level of personalized service that made Tom’s a leader in the region, and it brought us to the concept of taking “The Ultimate Test Drive.” the execution The campaign featured a cross promotion with Trek bikes via a local dealer, a giveaway, and a team up with a NJ-based Trek Mountain Biking Team to help produce the hero spot. A :60 and a :30 ad ran on local TV, streaming, and online. The video and giveaway drove traffic to the site and the showroom, and the campaign generated a wealth of additional social content. arrow_back go back

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