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Inside the Lion’s Den
the client
Lion Brand Yarn
the services
3D Rendering, Immersive Dev, Design, Copy, Strategy
the background
Lion Brand Yarn is the leader in their industry with a strong heritage (founded in 1878) and a track record of innovation. A desire to find new, creative ways to connect with customers led them to Refresh.
the idea
Build an immersive space that could act as a virtual showroom, providing retail partners an opportunity to “step inside the brand” in a way that was ownable to them.
the execution
We worked with their internal team as well as influencer partners to design and build a 3D showroom that would be easy to navigate while giving space to spotlight several unique product lines. Each area was fully customizable with a range of 3D assets to match the style and personality of each product line. We rendered custom clothing items, throws, and even a yarn art piece to match photos provided by the client. From there we used a variety of rendered perspectives to build out a virtual tour of the showroom that used videos, product photography, sales pdfs, and custom designed interactive pop-ups. Our software also provided Lion with the opportunity to host virtual sales meetings with their retail buyers via video chat while touring the space. Click here to view the Lion Virtual Showroom.
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Our Work: Inside the Lion’s Denadmin2025-03-12T18:08:37+00:00
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