LAVA is a tampon for any woman who feels like they don’t fit inside a little pink box. One that challenges the current 1950’s housewife vibe and builds a world that a huge segment of women can feel at home in. To be funny, authentic, and unapologetic. Let women know they don’t need to hide behind the ladies’ room door to be real.
The real insight? The ladies room. A magical place where all women are equal, supportive, and real. Pre-roll, CTV, website, all coming together to form this safe space that feels like we're sharing dialogue with customers on the other side of the bathroom stall.