Our mission? To create a tampon for any woman who feels like they don’t fit inside a little pink box. To challenge the industry to do better than the current 1950’s housewife vibe and build a world that a huge segment of women can feel at home in. To be funny, authentic, and unapologetic. Let women know they don’t need to hide behind the ladies’ room door to be real.
Digital? How about a website that gives us all a peek behind the ladies’ room door. A magical place where all women are equal, supportive, and real. Funny, in your face pre-roll and CTV as an awareness driver. Let’s see a woman taking a baseball bat to the gut as we get real about day one cramps.
Packaging? Bright, bold designs incorporating black with pops of neon. A box that would stand out on shelves and a custom tampon “cigar case” for LAVA tampons on the go.
Social? Too many hilarious female comedians still don’t have a platform to do their thing. So, we’re giving them one and letting them own our channels. With jokes, live comedy, and skits that make women laugh and feel seen. We’ll also bring the brand to life with a LIVE YouTube comedy special sponsored by LAVA. Bringing eyeballs to the brand and hours of original, hilarious content.