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Don’t Be an AI Guinea Pig
The Brief
Present SEBPO as a though-leader in the AI space and an important resource for executives looking to grow their business.
The Insight
Don't just preach AI, teach AI. Unlike SEBPO’s (a B2B outsourcing company) competition who used vague references to AI and automation in their marketing, we had specific use cases and studies to back up our claims. That experience and proof led us to the campaign “Don’t be an AI Guinea Pig.”
The Execution
In the company’s first ever 360 campaign, we brought our expertise to help them reimagine the way they market themselves. A series of ads made using generative AI, an AI-inspired landing page, and a full library of content was created positioning the brand as thought-leaders in the space. At the heart was a beautiful magazine-style case study and executive summary that was used as a valuable lead-capture tool.
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L FOLIO: Don’t Be an AI Guinea Pigadmin2025-07-16T15:29:22+00:00
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