Chill TF Out, America!
The Idea
How do we take fairly standard red and blue CBD gummies and tie them to the 2020 election chaos in a fun and creative way? Our goal, to help America “Chill TF Out” with a campaign we later called the “Race to Relaxation.”
The Execution
It all started with a cartoon elephant and ass. They became the face of two competing products as we developed new packaging and an e-commerce campaign site where customers could read about the campaign and vote (adding either a red or blue product to their cart). New social pages were created along with a suite of funny and informative content. Several regional brand activations and additional videos were planned featuring mascot costumes that were developed based on the cartoon characters.
arrow_backgo back
