Kevin Portfolioadmin2025-08-23T04:55:40+00:00

Kevin Liptak // COPY | Creative director Trust.
Experience.
Obsessive Curiosity. VIEW THE WORK "A storyteller, brand builder, idea generator, and strategic hands-on creative leader." Helping Applegate Find Their Voice Applegate Farms - Copy / Brand Voice Real. Period. LAVA White Paper Movie Trailers Spirent Communications - Video view project Inside the Lion's Den LION BRAND YARN - IMMERSIVE Devils Checking Investors Bank - 360 Campaign view project Test Drive Buddies Tom's Ford / Trek Bikes - Digital 360 / Video Headlines Miscellaneous - Copy Don’t Be an AI Guinea Pig SEBPO - B2B Digital Campaign view project Three Creative Truths To be a great writer, you need be obsessively curious. A willingness to dive in, immerse yourself, become the expert. To keep pushing for deeper insights or a wittier headline, even when the last 20 options worked well enough. A constant, unwaivering drive for unattainable perfection.

To be a great creative, you need to do your homework, coming to the table with a seemingly endless reservoir of ideas and a willingness to fight for them. You also need to be nimble enough to abandon all of those ideas if and when somebody presents a better one.

Finally, to be a great leader, you need the ability to combine knowledge and confidence with an infectious creative spark. No longer in it for the glory, but the love of the game and a desire to bring every team member and resource to bear for the greater good of the idea, and the brand.
About The Skills Brand Storytelling
Creative Ideation
Campaign Strategy
Team Leadership
Brand Development
AI-Enabled Creative Ops
New Business
The Person Father (of Irish Twins)
Husband
Entrepreneur
Retired Thrill Seeker (Motorcycles, Skydiving, Bungie Jumping, etc.)
Golden Retriever Dad
Scotch/Wine/Cigar Enthusiast The Wins Successfully Ran a Small Creative Agency for Almost a Decade
Won New Business, Created Great Work, Helped Clients Grow
Multiple Gold Addy Awards, NJ Ad Club Awards, Best of Digital, Platinum MarCom Award, Etc.
email Still not sold?
How about this puppy? Her name is Brielle. If you'd like to keep her belly full of delicious treats, reach out to her dad below. Download My Resume Intro Bio Highlights Work Resume kevin liptak - portfolio scroll