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K FOLIO: The Green Teamadmin2025-07-16T04:16:22+00:00

PROJECT TITLE The Green Team DESCRIPTION The Idea Investors Bank was an NY/NJ icon with locations all across both states. How do we win hearts and minds for an iconic brand, with two other NY/NJ Icons, former Giants and Jets Quarterbacks Phil Simms and Boomer Esiason. The Execution In a series of spots we had Boomer invite Phil over to the “Green Team” and then the two of them did their thing drawing plays between football and banking. TV spots were supported by OOH with digital and billboards near iconic bridges and tunnels, digital pre-roll, a long-form series, and a ton of in-branch assets (posters, flyers, cut outs). The guys were on everything, becoming the faces of the brand and bringing along a ton of fresh customers with them. arrow_back go back

Green Team Green Team :30 Connect With The Pros Connect with Pros :30 Every Step Every Step :30 NY/NJ Billboards CBS Sports Takeover In-Branch Posters BTS
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