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K FOLIO: Test Drive Buddiesadmin2025-08-26T20:20:23+00:00

PROJECT TITLE Test Drive Buddies DESCRIPTION The Brief No fat dealership owners in their underwear or whacky inflatables. Our ads needed to feel more like national brand spots (filmed locally) than your typical corny dealership commercials. Most importantly, our client needed a way to stand out. the Insight Every Ford dealer sells the same cars for around the same price. So once what motivates buyers to seek out a specific dealer? It comes down to trust and the overall experience. The people and the culture, that's what made our client stand out. So we started to look deeper into the individual team members. Their lead salesman Matt was an avid mountain biker tied into the local community (and a hell of a nice guy) so we used that story to sell the brand new lineup of Ford Rangers. the execution We partnered with the Trek racing team to take the Ranger off-road in a spot that ran on TV, streaming, and social. The spot was supported by an in-store Trek giveaway, and a suite of digital and organic social assets.

The campaign not only drove immediate traffic in the door, but it changed the conversation from price to people, giving our client a chance to differentiate from the pack. arrow_back go back

Storyboard Campaign Image Social Promo Social Promo Photography/Social BTS
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