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K FOLIO: White Paper Movie Trailersadmin2025-08-25T03:30:10+00:00

PROJECT TITLE White Paper Movie Trailers DESCRIPTION The Brief Drive more White Paper downloads for Spirent’s Connected Devices division. The Insight People think White Papers are boring. What's not boring? Movies. So what if we could condense 60 pages of highly technical data down to 60 second movie trailers and use them to promote downloads? the execution I dove in, reading and re-reading the entire series of technical White Papers (each dozens of pages long) and distilled each down to easy to 60-second movie trailer-style scripts that were interesting and easy to understand. With a budget of under 5K per video, we had to get creative. We relied on stock video and inexpensive VO talent, but in the end we made something that moved the needle for the client, driving traffic from social, email, and trade sites to increase downloads and leads. arrow_back go back

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