K FOLIO: Inside the Lion’s Denadmin2025-07-16T03:59:32+00:00
Inside the Lion's Den
the Brief
Lion Brand Yarn needed a way to stand out with retail partners (Walmart, Target, Michael's, etc.) The 150 year old legacy brand wanted to make a modern statement using immersive technologies.
the Insight
Initially we began work on a 360 video series with a retail AR activation. However after Covid hit, we quickly pivoted to creating a fully rendered and immersive 360 flagship store. Lion needed a space they could call home to host meetings, showcase new products, and potentially integrate e-commerce functions. It was a win-win.
the execution
We worked with the brand and their influencer ambassadors to build a beautiful custom 3D showroom. We designed unique spaces for each product line, wrote and designed hundreds of immersive popups, created unique promo assets, and downloadable sales collateral.
The space was used to host dozens of meetings with retailers nationwide resulting in a significant lift in orders and several industry awards for everyone involved. Click here to view the Lion Virtual Showroom.arrow_backgo back
Immersive Tour
Brand Space
Product Space 1
Product Space 2
Interactive Swatch Popup
Interactive Product Catalog Popup
