K FOLIO: Devils Checkingadmin2025-08-25T04:53:37+00:00
Devils Checking
The Brief
Launch and draw awareness to the new Devil's Checking account at Investors Bank.
The Insight
While we had access to the most recognizable face of Devils hockey at the time (Cory Schneider) for the live spot, we couldn't use him beyond that. So we got creative in our negotiations.
The Execution
After a bit of back and forth, we were granted use of the mascot. So by pairing the two in the :30 we were able to then leverage the iconic Devil throughout the remainder of the campaign while still keeping Cory in the TV spot. Keeping Cory in his gear made him more recognizable and the mascot added in some comic relief. We paired the Devil with situational copy and hockey double entendre and the rest of the campaign was history. Devils Checking was a big seller for the bank and further solidified the partnership.
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