Dear America, Chill TF Out!
The Idea
How do we take fairly standard red and blue CBD gummies and tie them to the 2020 election chaos in a fun and creative way? Our goal, to help America “Chill TF Out” with a campaign we called the “Race to Relaxation.”
The Execution
It all started with a cartoon elephant and ass. They became the face of two competing products. We developed fun new packaging and an e-commerce "campaign" site where customers could read about the face-off and vote (adding either a red or blue product to their cart). Each character had unique socials showcasing a suite of wacky brand content paired with CBD truth bombs. We then brought the cartoons to life with two very real mascots who could battle it out in videos, on the streets, and across a variety of regional brand activations. It was a great campaign cut down by Covid, but it showed that we could execute a fun, crazy idea on a shoestring budget.
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Hero Video
Campaign Website
Organic Social
Organic Social
Package Design/Photography
