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K FOLIO: Applegate Voiceadmin2025-07-16T14:43:05+00:00

PROJECT TITLE Helping Applegate Find Their Voice DESCRIPTION The Brief No flashy campaign or celebrity spokesperson. Just a writer intrenched in the brand, working with leadership to help them find a voice that would stay with them for decades to come. The Execution We took the brand through our process. A thought-provoking 20-question survey pulled insights from across the business from leadership down to interns. Answers were compiled and crossed then meetings with key members helped provide context and insight to our answers. From there I crafted draft after internal draft, finally presenting the best version, in-person to C-suite. From there we worked together to fine tune. The end result was designed and now lives within the companies extensive brand guide setting the tone for copy and style across all internal and external comms.

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